Adam Ward. Future Photographer

Name: Kade Delis

Date: Apr 19, 2010

Address: 837 N. 800 East

Logan, Utah 84321

How much can someone put on the Internet? For Adam Ward, a student at Utah State University majoring in public relations, the boundaries are limitless. The articles he has written are easy to find and he seems to take interest in the most modern conveniences. But he seems to give the most attention to his photography career, which seems to be off to a good start. All-in-all Ward seems like an interesting person and will likely be a successful businessman. Ward’s ability to achieve can be distinguished in the words he writes and in the art he does.

Ward was born in 1990 and has seven other siblings. His parents are John and Patty Ward. He has earned great respect and become a huge lover of photography. On his Facebook page there are numerous photos of models and nature he has photographed on different locations with beautiful backdrops. He says the job has become easier now that he knows how to use Photoshop. Several of his friends have given him great feedback on his work. His sister Melissa actually wrote, “i can almost smell the lilacs through the photo :.”

Aside from photography, Ward is also a student at Utah State University majoring in public relations. He plays for the rugby team and has written articles for the university’s news Web site Aggie Town Square, his most recent being an article about a charity between the bicycle store and a band. His interests in technology are noticeable on his Facebook and Twitter pages. On his Twitter page, he expresses the desire to work for the search engine company, Google (“I want to work for Google! Oh man that company is so cool”) and keep up-to date with the newest technologies (“I'm diggin the new windows phone 7, it looks sweet. Competition between Apple, Google, and microsoft will bring about some cool stuff!”). His Facebook page shows a link to the Adobe Creative Suite for students.

His blogs show his interests in issues that the country is debating as well as his personal interests. One post is about the war on drugs and another one discusses Web 2.0. With the cover post saying Cache Club of Interdisciplinary Studies, he was probably making this blog for a class.

Ward’s personal hobbies, according to his Blogger profile, are “Photography, school, rugby, and friends can pretty much sum me up,” and “I love taking pictures of anything and everything, so please shoot me an email at adam.ward@aggiemail.usu.edu if you are interested in taking pictures!”

Final Press Release 4: Borders Bookstore

News Release

Mar. 17, 2010

FOR IMMEDIATE RELEASE

Contact Information:

Interim President and CEO Michael Edwards

1050 N. Main St Suite B-2

Logan, Utah 84341

435 787 0678

Borders Bookstores

New alternative to for university students

If a student wishes to purchase his or her books for classes and avoid the long and tedious process at the bookstore, some professors at Utah State University consult the neighboring Borders Bookstore for help providing the students with new textbooks for their classes.

Every semester, hundreds of students line by the tiny store inside the Taggart Student Center to purchase their textbooks for their classes. A handful of professors do not like this and order the textbooks through Borders instead, where the book waits for the student to pick up and purchase. An incorporation like this has been an effective way to help professors who wish to help their students avoid the long lines and sometimes scarcity of books that the Utah State University bookstore has been notorious for, according to their general manager Donja Wright.

“A lot of students prefer this,” Wright said. “The number of classes varies from semester to semester.”

Among the USU classes that asked for Border’s assistance is the photojournalism class taught by Patrick Oden and Edward Pease. They reserved many textbooks for the students benefit. Some are still in the store not purchased.

According to their web site, Borders Bookstore is headquartered in Ann Arbor, Mich. It was founded in 1971 by a husband and wife team, but began as a rental library in Stamford, Conn. In 1984, the Kmart Corporation purchased Walden Books and then Borders in 1992 to become the Borders-Walden Group. They then moved to from Stamford, Conn. to Ann Arbor, Mich. in 1995. The Logan Borders opened in Logan, Utah in 2002. Their target audience, according to Wright, includes college students and book lovers.

For more information regarding this store or other stores please contact us at 734-477-1100 or in Logan, Utah at 435-787-0678.

Contact information:

Public Relations spokesperson

Kade Delis

kad.delis@gmail.com

Final Media Pitch

Cache Valley Area Investors Association

For immediate release:

Contact information:

President and Founder Preston Parker

preston@cvaia.com

Subject Line: We can help you make money doing what you love.

Old Job Boring? We can teach you to improve your life.

Dear Mr. Gardner

Increasing passive income while lowering earned income is the goal we teach at the Cache Valley Area Investors Association.

What is the difference between passive income and earned income you may ask? Earned income is money that the average employed person makes everyday but does not manage well and thus becomes less financially independent; passive income is money earned through devoted thought and love for one’s occupation. At CVAIA, we try to help individuals do what they love and making money doing it while managing your finances responsibly.

“In CVAIA, we focus on education and networking,” said President Preston Parker. “The cause is financial independence which is important because there are a lot of people who are unhappy and there are enough jobs in the United States that people can find the ones that they love.”

We understand the American spirit that every Cache Valley resident desires to become wealthier through their life. According to Parker, today many people are unsatisfied with their jobs and want to improve their lifestyle, which is also one of the reasons Parker started this organization. That is why we feel that this information is important for families in the Cache Valley to read.

The CVAIA began in August, 2007. The conferences are held at 7 p.m. every other Thursday at the Cache Chamber of Commerce on 160 N. Main St. Logan, Utah where they discuss such things as marketing and financial independence. We practice from the ideologies of such authors as Robert Kiyosaki (Rich Dad, Poor Dad) and David Bach (The Automatic Millionaire).

For more information contact Kade Delis at 208-670-0876 and we can discuss a column in the Herald Journal. I can also help set up an interview with Preston Parker for more information about the CVAIA.

-END-

Draft Media Pitch

Dear Mr. Gardner,

Let me please say that the Cache Valley Area Investors Association greatly admires and recognizes the human nature of the enjoyment of increasing your personal wealth. We consider ourselves capable of educating people about the values and benefits of investing wisely.

Our organization is dedicate to volunteering to inform people about how to get rich and have fun doing it. We base our values on the principles in such writings as 'Rich Dad, Poor Dad' and 'The Secret' among others.

The Cache Valley Area Investors Association began in August 2007 and has grown globally famous. It meets every month in the Logan Chamber of Commerce.

-END-

Contact information:

Kade Delis

Public Relations Spokesperson

kad.delis@gmail.com

(208) 670-0876

Final Press Release 4

For Immediate release:

Contact information:

Border's Bookstore

1050 N Main St. Suite B-2

Logan, Utah

(435) 787-0678

The Logan Border’s Bookstore has become a great alternative for professor’s that no longer trust the USU bookstore.

Border’s, located on 1000 N. Logan, Utah, does not advertise and thrives from the college community. They offer a large selection of books, music, and DVDs. According to it’s general manager, Donja Wright, they do not do much advertising and have few marketing tools, other than the Border’s rewards cards which offer prizes for customers who shop frequently.

“We don’t really have a target audience,” said Wright. “We just like readers. Our biggest customers are college students.”

Among the classes that have their students to purchase textbooks from Border’s, one includes the photojournalism class taught by Patrick Oden.

Border’s bookstore is located on 1000 North and has headquarters in Ann Arbor, Mich. It opened in Logan in 2002. According to their web site, they have more than 700 stores across the country.

Contact information

Kade Delis

kad.delis@gmail.com

(208) 670-0876

Press release 3 Final Draft: Cause Promotion

February 17, 2010

FOR IMMEDIATE RELEASE

Cache Valley Area Investors Association

President and Founder Preston Parker

cachevaia@gmail.com

Cache Valley Investors Association

Get the Know-how on How to Make Your Fortune

Learn to manage your money and create better income doing the job you love, that’s what university professor Preston Parker at the Cache Valley Area Investors Association says.

President and Founder Preston Parker says the CVAIA promotes the ideas that money cannot buy happiness but can help provide financial independence if you know how to use it.

“In CVAIA, we focus on education and networking,” said Parker. “The cause is financial independence which is important because there are a lot of people who are unhappy and there are enough jobs in the United States that people can find the ones that they love.”

The Cache Valley Area Investors Association (CVAIA) teaches people that financial independence is composed of two incomes: passive income and earned income. Earned income is money that people earn on a regular paycheck and do not manage well making them less financially independent; passive income is money earned based on thought devoted to what they love to do. Parker said one of the goals is to raise passive income and lower earned income.

The CVAIA began in 2007 because, he said, he was tired of people asking him for advice on finances. They embrace three philosophical laws: Law of Attraction, the Law of Abundance, and the Law of Exchange. They practice methods found in the ideologies of books including Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter, the Wealthy Barber by David Chilton, The Millionaire Next Door by Thomas J. Stanley and William D. Danko, Atlas Shrugged by Ayn Rand, The Automatic Millionaire by David Bach, and the Secret. The members come together to mitigate the same belief that education mitigates the risks of investing.

-###-

For Contact Information:

Kade Delis

Public Relations Manager

208-670-0876

kad.delis@gmail.com

Draft Press release 3: Cause Promotion

Contact Information:

Kade Delis, Public Relations manager

837 N 800 East

Logan, UT 84321

208-670-0876

Learn to manage your money and create income doing something you love is what university professor Preston Parker proposes at the Cache Valley Area Investors Association but do not think of it as getting rich, think of it as becoming financially independent, he says.

President and Founder Preston Parker says the organization promotes the ideas that money cannot buy happiness but can help provide financial independence if you know how to use it.

“In CVAIA, we focus on education and networking,” said Parker. “The cause is financial independence which is important because there are a lot of people who are unhappy and there are enough jobs in the United States that people can find the ones that they love.”

The Cache Valley Area Investors Association (CVAIA) teaches people that financial independence is composed of two incomes: passive income and earned income. Earned income is money that people earn on a regular paycheck and do not manage well making them less financially independent; passive income is money earned based on thought devoted to what they love to do. Parker said one of the goals is to raise passive income and lower earned income.

The CVAIA was founded by Parker in 2007 because he claimed he was tired of people asking him for advice on finances. They embrace the Law of Attraction, the Law of Abundance, and the Law of Exchange. They practice methods found in the ideologies of books including Rich Dad, Poor Dad, the Wealthy Barber, the Millionaire Next Door Atlas Shrugged, The Automatic Millionaire and the Secret. The members come together to mitigate the same belief: that education mitigates the risks of investing.

Press release final draft

For Immediate Release: Feb 11, 2010

Contact Information:

James E. Meullenbach III, CEO

Burger Planet

87 N. Burger Way, Gary, IN 46401

132-734-0234

Fast-food Chain Burger Planet Hires Fitness Celebrity to Promote Their Product

Gary, Ind--McDonald's has Michael Jordan, Subway has Michael Phelps now fast-food giant Burger Planet has brought fitness guru Jayne Petersen to promote their food as safe for those who wish to lose weight.

After over 70 years of customer service the Burger Planet chain has decided to label itself as a more active participant in promoting healthier food in response to recent demands by consumers to make fast-food more nutritious as opposed to the traditional burger-and-fries meal that fast-food is usually affiliated with.

Burger Planet's CEO Jim Meullenbach is optimistic about the new partnership with Petersen saying that they share a common goal.

“Jayne Petersen and Burger Planet share a commitment toward health,” Muellenbach said.” “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”

Recent concerns over food the effect of fast-food consumption, such as the obesity lawsuits on different companies and a drop in profits has prompted the chain to rethink it's role as a major fast-food supplier. Burger Planet has served over 52 billion customers since they opened.

Press release draft

For Immediate Release: Feb 10, 2010

Contact Information:

James E. Muellenbach III

Burger Planet

725 Burger Blvd.

Indianapolis, IN 34256

435-699-0000

jmullenbach@burgerplanet.com

Burgerplanet.com

GARY, Ind.—Following in the footsteps of McDonald’s and Hardee’s, the popular fast food franchise Burger Planet has announced that they will be hiring new fitness spokesperson’s for focusing more on the health factors of their food.

Recent attitudes toward fast-food chains and the concerns of their health consequences have made the team at Burger Planet consider more nutritious imaging. One has been the hiring of fitness celebrity Jayne Petersen.

Burger Planet’s CEO James E. Muellenbach III says that he is confident with what Petersen will accomplish for their business.

“Jayne Petersen and Burger Planet share a commitment toward health,” Muellenbach said.” “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”

Muellenbach mentioned that BP has been committed to customer service for over 70 years. They have reportedly served over 52 billion customers. After seeing a fall in their profits from their stock market and concern about lawsuits being filed on obesity charges, BP does not want to be left in the dust of their competition.

For more information contact:

Kade Delis

312-540-9990

Kade@burgerplanet.com

-end-

Press release revised

Contact Information:

President Preston Parker

Social Media Club of Cache Valley (SMCCV)

Telephone: 661-722-7537

Address: 851 N. Main St.

Logan, UT 84321

Social Media Club of Cache Valley.

An Organization Dedicated to Sharing Their Knowledge With the World.

LOGAN—The Social Media Club of Cache Valley is an independent organization whose goal is to show curious minds of the benefits of social media like Youtube, Twitter and Facebook and is aspiring to become a more active club and perhaps eventually become a non-profit organization, according to their president Preston Parker.

What began as a small organization in San Francisco has now grown into a global movement for the awareness of social media.

Right now, the organization wants to create a new location where they can frequent for Tweetups (a discussion on the benefits and news with the popular social networking site Twitter).

“We would like to have a location where those involved can get to know each other by meeting and socializing,” Parker said.

With social media now more popular than ever the SMCV seeks to inform the public of the marketing effects of new social media. Currently there are 40-60 active members, but Parker says that there could be as many as 160 active and inactive members. They also hope to become a private organization in the short-term but in the long term they hope to show others the opportunities associated with social media.

For more additional information contact Kade Delis, Public Relations Manager, by email at kad.delis@gmail.com or by phone at 208-670-0876.

-###-

Press release

Contact Information:

Preston Parker

Social Media Club of Cache Valley (SMCCV)

851 N. main St., Logan UT 84321

661-722-7537

Social Media Club of Cache Valley.

President Preston Parker announces bold new approaches.

LOGAN—The Social Media Club of Cache Valley hopes to become a more active club and perhaps eventually become a non-profit organization, according to their president Preston Parker.

What began as a small organization in San Francisco has now grown into a global movement for the awareness of social media.

Right now the organization hopes to create a new location where they can frequent for Tweetups (in connection to the popular social media site Twitter).

“We would like to have a location where those involved can get to know each other by meeting and socializing,” Parker said.

Currently there are 40-60 active members but Parker says that there could be as many as 160 active and inactive members. They also hope to become a private organization in the short-term but in the long term they hope to host their conferences in special locations such as Hamilton’s Restaurant in Logan, Utah where they can hold conferences on social media and it’s benefits.

-###-

Kade Delis

837 N 800 E

Logan, UT 84321

(208)670-0876

United Breaks Guitars...and Themselves

The country band Son’s of Maxwell wrote a song in 2009 based on the personal experience of their guitarist Dave Carroll. The song was not inspired by something sad, romantic, or exciting but of an accident based on the unfortunate episode of having your luggage destroyed by an organization with a lot of money. That organization was United Airlines. The airline workers destroyed his guitar when they were loading it into the luggage carrier on a plane ride from Halifax to Nebraska. According to their web site davecarrollmusic.com, the bass player saw the damage happening, told Carroll and he asked the flight attendants to look at the matter. They blew him off. While this is not particularly new for frequent flyers who have reported losing luggage and belongings by taking a flight, Carroll did not take the loss lightly. He wrote a song about the irresponsibility and callousness of United Airlines and their handling of luggage and posted it on Youtube. It became popular and United Airlines encountered a public relations nightmare.

According to David Carroll’s blog, he had tried for months to get some form of compensation for the loss of his $3,500 guitar. He wrote, “They didn't deny the experience occurred, but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss.”

The Vancouver Sun reported that Sons of Maxwell demanded United Airlines give an apology and compensation for the damage done to the guitar but they refused. The Sun also reported that Carroll did give United Airlines a fair warning that they would write a song about the destruction of their guitar and the treatment they were given after the incident but United did not respond. Carroll explained the situation on the show The View saying, “I told the last customer service rep that I would do this and that…I urged her to reconsider because if…they came to give compensation after the first video was out then I wasn’t going to take it.”

The result was a popular song titled “United Breaks Guitars” that detailed the whole experience David Carroll had when his guitar was damaged.

Sure enough, the song was a hit, receiving over 7 million views on Youtube and Sons of Maxwell became an overnight sensation. They appeared on talk shows and in the news all over the world.

According to the CBC News, major companies, like RightNow Technologies, asked Carroll to deliver speeches. The incident also inspired a second song that appeared on August, 17 with a third one was promised according to Carroll.

But their success was the result of United Airline’s failure. The popularity of the video made United Airlines an embarrassment and their stock fell 10 percent with a net loss of $180 million, according to softpedia.com. News media all over the world said a guitar player defeated a multi-million dollar goliath with a web video. In The First Post, they reported that eventually United folded and offered Carroll an apology and repairs for the guitar as well as $1,200 in free flight vouchers. Carroll did not accept the money and asked the airline to donate it to charity instead. For his interview on The View, United Airlines sent him a letter saying, “We had conversations with one another to make what happened right, and at his request, made a donation to a charity that provides music education to underprivileged children.”

United also said that they had improved and were ranked first among their peers as having the least amount of customer complaints in November as reported by the Department of Transportation. Yet, Carroll merely shrugged their apology staying true to his word saying, “Their still gonna get the third video.”

Letter to cousin

Dear Cousin Kanyen,

So you want to know what the field of public relations is? Because I am a pr major, you’re talking to the right guy.

Public relations is the practice of leading and managing that helps achieve the goals of the organization that you work for. In pr you communicate a lot not just with the public but also with government and other organizations. You help organize your company and their objectives, define your company’s philosophy, and help create change for your boss and co-workers. Above all, you need to be creative.

Any organization you work for will want you to bring creative ideas to the table for discussion. In public relations you are the go-to person for ideas that could help the company, especially in a time of crisis.

Crisis management is essential in the public relations field. When the company is in a crisis, whom do you think they go to? Part of one of my projects in college was to find a solution for a local exercise center that was about to face serious competition from an up-and-coming Gold’s Gym. We created plan to stay in touch with local club members, help establish a more publicity for the company, and make membership more family friendly with a local feeling. We didn’t actually use any of it but we did spend time and effort surveying and discussing new options for the company. We had a good time doing it.

Communication is extremely important when entering the pr field. We are lucky because in the past people in pr had to be extremely talented to get their writing noticed to a wide public but today, with the Internet, exposing your companies image is never easier. Keeping in touch with people via email is essential make sure you can write and read emails very quickly. When you do write emails, you should be ready to establish a great image for your company with words like “We greatly appreciate your choosing us...” or “We would like to inform you…”. Having a Facebook, Myspace, or Twitter page has proven to be an effective way to get your pr message noticed. Make sure you have all of those things too.

Pr people write very frequently. In pr you will be required to write things like memorandums, which are notes indicating something that has occurred or will occur. You usually write them within your organization not outside.

Being involved in community service or hosting service projects to help boost your company’s image will be part of your job. Do things like jog at cancer rallies, help at libraries, or get you and your co-workers involved in home building projects. If you enjoy that, it shouldn’t be a problem.

Pr is also a great field to go into when the economy of a country is poor. In a poor economy it is great to stay in touch with what investors the company you work for has. My journalism professor told me public relations is a great field for that.

I hope I made the definition clearly. I can’t say there will be a job for me after college but I do know that pr is great if you want to be a writer for the rest of your life. While in college, I haven’t met someone who spoke of his or her experience with public relations after college and said they were not happy. I hope the same happens for me. If you would like another definition please mail me back.