Tuesday, February 16, 2010

Press release final draft

For Immediate Release: Feb 11, 2010

Contact Information:
James E. Meullenbach III, CEO
Burger Planet
87 N. Burger Way, Gary, IN 46401
132-734-0234

Fast-food Chain Burger Planet Hires Fitness Celebrity to Promote Their Product

Gary, Ind--McDonald's has Michael Jordan, Subway has Michael Phelps now fast-food giant Burger Planet has brought fitness guru Jayne Petersen to promote their food as safe for those who wish to lose weight.

After over 70 years of customer service the Burger Planet chain has decided to label itself as a more active participant in promoting healthier food in response to recent demands by consumers to make fast-food more nutritious as opposed to the traditional burger-and-fries meal that fast-food is usually affiliated with.
Burger Planet's CEO Jim Meullenbach is optimistic about the new partnership with Petersen saying that they share a common goal.

“Jayne Petersen and Burger Planet share a commitment toward health,” Muellenbach said.” “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”

Recent concerns over food the effect of fast-food consumption, such as the obesity lawsuits on different companies and a drop in profits has prompted the chain to rethink it's role as a major fast-food supplier. Burger Planet has served over 52 billion customers since they opened.


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